Taco Bell
Merry Christmas from Taco Bell

How we used video game animation to champion the underdog

Business Strategy Creative Strategy TV & DRTV Digital – Press & Outdoor – Radio – Branding – Experiential – Performance – Product – Cultural Activation


The Problem

There are over 130 Taco Bell restaurants in the UK.

The issue? Not many people are aware of its presence.

The task? To launch Taco Bell in the UK and outsmart their competition.

The Or

Introducing ‘Merry Christmas from Taco Bell’.

As the cost of living held a dark cloud over Christmas, we undercut the McGiants out there by promoting a national Taco giveaway to help ease the pain.

We discovered the day the nation would be the most broke and made that the focus of our national giveaway.

Instead of putting all our money into a big production, we partnered with cult internet creator and YouTuber, An0nymooose, to create a lo-fi ad with a singular TV spot that helped promote the activation in an understated way.

What Happened Next

Our Christmas ad became Taco Bell UK’s most watched ad, resulting in a 5% sales uplift against the previous festive period.

We had 4.7 million views on YouTube, and an additional 64 million impressions on TikTok, with a 61% engagement rate of people watching the whole ad through.