Moët Hennessy UK
The Sunny Side Up Cafe
How we brought Veuve Clicquot to the Greasy Spoon
Business Strategy – Creative Strategy – TV & DRTV – Digital – Press & Outdoor – Radio – Branding – Experiential – Performance – Product – Cultural Activation
Veuve Clicquot is one of the largest champagne houses in the world, having appeared in James Bond novels and enjoyed at New York’s Polo Classic.
The issue? The brand needed to branch out from Bond and connect with a younger lifestyle-focused audience.
The task? To celebrate the brand’s 250th anniversary with a uniquely London expression of Veuve Clicquot’s global ‘Solaire Culture’.
Introducing the Sunny-Side Up Cafe.
We helped Veuve Clicquot conceptualise a fresh take on the classic London greasy spoon, with all chairs, tables, walls, and other classic cafe details Veuve-ified in their iconic yellow.
Visitors could enjoy reimagined breakfast classics paired with a glass of Veuve Clicquot. The cafe gave punters a chance to celebrate the warmer weather, making the brand synonymous with the positive vibes that sunshine brings.
What Happened Next
People went crazy for The Sunny Side Up Cafe, and Veuve had to extend the campaign to give everyone a chance to visit. Don’t worry if you missed it, it’s reopening again for 2023.