Bloom & Wild
How we made tiny trees a Christmas classic
Business Strategy – Creative Strategy – TV & DRTV – Digital – Press & Outdoor – Radio – Branding – Experiential – Performance – Product – Cultural Activation
Bloom & Wild’s tiny trees are tiny Christmas trees that can fit through your letterbox in time for the festive season.
The issue? Lots of copycats took notice and started selling their own tiny trees.
The task? Drive awareness and sales of Bloom & Wild’s tiny trees through the lens of ‘Care Wildly’
Introducing ‘The Christmas Fairy’.
Christmas is synonymous with extravagance and spending huge amounts of money. We wanted to strip it back to its real meaning; caring for the ones we love.
And care can come in small thoughtful gestures, as well as big ones. The tiny tree became a symbol of taking a breath, taking a step back and remembering what really matters.
Through an OOH and print ad, we introduced the Christmas Fairy, a symbol of festive extravagance, who became our spokesperson, protesting against excessive gestures with little thought behind them.
What Happened Next
Bloom & Wild’s Tiny Trees made Christmas sparkle that year, contributing to the brand’s best Christmas sales to date (2021).