Bloom & Wild
No Red Roses
How we beat Valentine’s Day clichés
Business Strategy – Creative Strategy – TV & DRTV – Digital – Press & Outdoor – Radio – Branding – Experiential – Performance – Product – Cultural Activation
When it comes to gifting, the 14th of February is a big day in the calendar.
The issue? Valentine’s Day presents tough floral competition, meaning it’s easy to blend into the background.
The task? Reflect the thoughtful and caring nature of Bloom & Wild customers through a campaign that stands out from the Valentine’s Day crowd.
Introducing Not For Sale. A campaign announcing Bloom & Wild’s decision not to sell red roses on Valentine’s Day.
Whilst other brands began pushing roses, we helped the brand to reject cliches in an announcement which ran in national press and on social media ahead of the big day.
The campaign was informed by Bloom & Wild’s research which revealed that 78% of customers would prefer to receive a more thoughtful gift than red roses on Valentine’s Day.
What Happened Next
Bloom & Wild dominated the social media discourse that Valentine’s Day, achieving the number one share of conversation. The brand were also the most talked about in consumer PR. That’s a whole lotta love.